The TAC Road Safety Round at the weekend saw a positive and provoking slogan on display to a massive audience.
The slogan was created by an injured Lancefield netballer and was on display at Marvel Stadium on Friday night.
Kira Baldwin’s ‘MY LIFE IS IN YOUR HANDS, YOUR PHONE SHOULDN’T BE’ received exposure to a huge number of football fans and television viewers before the Essendon versus Western Bulldogs AFL match.
As did Kira and Lancefield Football Netball Club, which may benefit through the winning slogan on the giant Essendon run-through banner.
Huge numbers of football and netball clubs were involved in the TAC Road Safety Round, including across the Riddell, Bendigo and Maryborough Castlemaine District leagues.
Players wore blue arm bands for the occasion, which aimed at saving more lives on Victorian roads by making drivers and passengers think harder and make better decisions.
Kira, a 24-year-old exercise physiologist working at Seymour and Broadford and living in Bendigo, has enjoyed playing netball with the Tigers for the past four seasons.
She sustained a serious season-ending knee injury in the last couple of minutes of the July 1 A-grade netball match against Diggers Rest.
“We were in with a chance of winning our first match for the season at the time, and it’s hard being confined to the sidelines,” she said.
Kira heard about the slogan competition and entered to try to help her club along, as well as educate some road users.
While driving, her thoughts turned to what could happen on roads through inattention, and also how phones could be distractions.
Kira submitted her slogan, and was surprised to be emailed and advised she was the winner for the Essendon match.
“I’m an Essendon supporter and would have loved to go, but couldn’t get any tickets,” she added.
Kira was at Macedon on Saturday supporting her on-court teammates.
