Gisborne has been described as a “victim of its own success” in plans to expand the town’s Olde Time Market.
Objectors say the market’s popularity has increased traffic and parking problems and damaged the reserve.
While some residents have called for the market to be relocated, downsized or re-thought, organisers want to formalise expansion.
Market operator, Gisborne GREAT, has applied to extend the market along Hamilton Street to include additional area to the east.
They also seek to amend the permit use to “market (arts and farm produce)” to operate 9am-2pm on the first Sunday of each month.
GREAT president John Frearson told councillors last week the move would accommodate needs of the town attraction.
“We have been here since 2004, front and centre of a significant part of the Gisborne social tapestry,” he said.
“We are seeking an increase because of the demand. Gisborne is a very popular location.
“We’re quite happy to fit in, but what we’ve outlined is what makes the market a viable, reasonable proposition.”
Macedon Ranges Shire Council issued a permit for a Farm Produce Market in October 2004. The market has been operating continuously since then (with the exception of the past 22 months due to the pandemic).
While most can attest to the market’s social benefits, some say it has long outgrown its current location. The extension request has attracted seven objections.
Objector Irene Perkin implored councillors to work with market organisers “with a view to seeking a new venue for the market or perhaps dividing it into two locations”.
“This would lessen the wear and tear on our environment, ease traffic congestion, provide safer access for pedestrians, while still providing a pleasant atmosphere for visitors and residents,” she said.
Objectors highlighted traffic risk, car parking and environmental factors.
Helen Kaljdzic said the market threatened historic trees in Howey Reserve and “damage inflicted was unacceptable”.
“This is not how this memorial precinct should be treated. It should be an icon for Gisborne. It should be respected and protected from any damage,” she said.
“I think the market is just far too big for the centre of town. It needs to be toned down quite dramatically. It does cause chaos in the town. It needs to more sustainable like markets in Woodend and Lancefield.”
Mr Frearson told councillors GREAT was “happy to take council’s expert opinion on how to maximise the benefit and minimise the footprint”.
“We’re very conscious that we’re not the only user, we’re also conscious that Gisborne’s a victim of its own success in so many ways,” he said.
“It’s become such an attractive place and if we were not to be there, there’s no guarantee that any of these areas won’t be overused.”
Macedon Ranges Council is expected to make a decision at its planning delegated committee meeting on April 13.
