Local tourism has been boosted as organisations look to develop innovative ways to encourage people to stay longer in the region.
The Victorian Government has awarded $50,000 to Daylesford Macedon Tourism and a $625,000 to Goldfield Gateways from its Visitor Servicing Fund.
Daylesford Macedon Tourism will use the funds to deliver the DMT Regional Visitor Servicing Strategy working with Hepburn and Macedon Ranges sire councils to optimise investment in visitor servicing through physical and digital channels.
The scope of the project will include: new visitor and community research, industry workshops and interviews; clarity on what visitor services should be delivering; and delivery of a visitor servicing strategy.
Goldfields Gateway will use its funding to present a world-class integrated physical and digital wayfinding system that captures and informs the visitor, inviting them to explore the Victorian Goldfields.
The project covers six local government areas and the tourism regions of Tourism Midwest Victoria, Daylesford Macedon Ranges Tourism and Bendigo Regional Tourism.
This project will identify key visitation sites, develop compelling and beautiful wayfinding and physical storytelling that links to existing digital platforms.
