Rationale build complete

Pictured (L to R) at the opening are: Deputy mayor Rob Guthrie, Cr Janet Pearce, mayor Jennifer Anderson, Rationale CEO Shamini Rajarethnam, Rationale founder and director of research Richard Parker, Macedon MP Mary-Anne Thomas, Cr Mark Ridgeway and MRSC CEO Bernie O’Sullivan.

Prestige skincare brand Rationale has completed its multi-million dollar facility in Kyneton.

The relocation has enabled the company to create around 50 new jobs in Kyneton and for 50 existing staff to move to the region, which has supported the brand to grow across local and international markets.

New jobs have been created across areas including research, training, production, worldwide logistics and operations.

The new Kyneton headquarters will support the company to manufacture, package and distribute in-house, onsite and at scale to meet expected growth in local and export markets.

The move coincides with Rationale’s 30th anniversary of producing luxury skincare products.

Rationale exports products to the UK, Hong Kong, Singapore and Japan and will launch in the United States later this year. The company operates 14 flagship clinics for consultations and sales in Australian capital cities and another two in Singapore.

Design elements within the new Kyneton facility reflect the company’s close ties with art and culture, including a two-storey high screen gallery in the reception area that showcases work by Australian artists.

The facility also includes a photo studio to support the company to create its own marketing content.

A new training facility, fitted to mimic the flagship clinic treatment rooms, will allow onsite training for product agents, cosmetic doctors and other partners.

Rationale’s products focus on local ingredients and the new research and development centre allows the company to develop new mixtures sourcing locally-made raw materials.

The company has started six months of trial batches at the facility to ensure its systems and procedures can be certified before kicking off full-scale production at the end of the year.

The move to Kyneton was supported by the Andrews Labor Government’s Regional Jobs Fund.