A collaboration between Shedshaker Brewing and Mt Alexander Falcons has produced a new ginger beer that will raise money for the club and its community programs.
The Falcons Non-Alcoholic Ginger Beer will be on sale through the club and at their home games, giving drinkers a big kick of ginger, a warm mark of cinnamon and a sweet handball of lemon myrtle.
Falcons Club president Alana Wearne said they wanted to create a drink that was tasty and available to all the Falcons fans, from the kids up.
“We also wanted something more than just a sweet sugary ginger beer – so we have added a few extra spicy elements to make a drink as fun and unique as the Falcons,” Alana said.
“The money we will raise by selling these cans will go towards our football and community programs, such as the AFL outreach program being run at Tarrengower Women’s Prison where the Falcons players have partnered with the SupPORT Pathways Program run by the Law and Advocacy Centre for Women to provide regular footy clinics in the prison.
“As a club we want to support women and gender-diverse people from all walks of life including those who are caught up in the legal system.
“Women and gender diverse people can experience additional barriers and discrimination and being part of programs that actively promotes their inclusion is a priority.”
Falcons assistant coach Nicole Lord said the ginger beer was a fun way to raise money for the club and the community programs it supported but it had a serious message too.
“The label on the can depicts a Falcon soaring beyond faint barbed wire – it is symbolic of the challenges and barriers that women and gender-diverse people may need to overcome,” Nicole said.
“The picture visually represents the struggle for freedom and the Falcon depicts the determination to break free and dismantle the oppressive and discriminatory structures and systems that repress women and gender-diverse people.
“The combination of the faded wire and the soaring Falcon speaks to liberation and is an empowering symbol for women and gender-diverse people whether involved in the legal systems or not.”
Shedshaker Brewing director Jacqueline Brodie-Hanns said partnering with the Falcons was a natural fit for Shedshaker and brewing a non-alcoholic beer for a fundraiser was a worthwhile project.
“We share a lot of values with the Falcons and have been brewing a wide range of beers for many years, so it is great to do something different while also raising money for the club,” Jacqueline said.
“We have a strong relationship with the Falcs, as sponsors, as hosts of a number of club events and running the bar at their games at Harcourt as well as being mates with players and coaching staff.
“We can’t wait to get back to Harcourt this Friday for the Falcs’ first home game of 2024 and cheer them on again.”
The Falcons kicked off their second season in the Riddell District Football Netball League last Friday April 12 with an away game at Romsey.
PRIDE CUP
This Friday’s April 19 home fixture against Kyneton at the Harcourt Recreation Reserve is also the annual Castlemaine Pride Cup clash, which kicks off Castlemaine Pride Week activities.
The Pride Cup is set to be a huge opener with activities for the whole family, food trucks, the Shedshaker Bar showcasing the Falcons Ginger Beer, DJ and much more – entertainment commences at 6pm.
More details on Castlemaine Pride 2024 can be found at castlemainepride.org.au
